“2026年全球个人护理市场体量预计达到3060亿美元”

引自Statista数据机构报告，全球个人护理市场体量到2026年预计达到3060亿美元。作为传统个护品类，口腔护理一直是日常消耗品里的主力产品线，占据个人护理品类20%的市场容量，达612亿美元。同时，个人护理类产品的品牌认知度普遍较低，尤其在高收入的发达国家，德美英是发展跨境品牌的绝佳土壤。在海外电商布局来看，全球各站点上中国跨境品牌占有率相对还偏低，但市场需求却在不断增长，给予跨境品牌的成长空间长远而巨大。

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